Market Segmentation

by Art Weinstein

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557384924
• ISBN13: 9781557384928
• Release Date: January 1993
• Publisher: Irwin Professional Publishing
• Length: 313 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Combines the academic with the practicle

The auther understands high technology and is able to provide concepts that allow the reader to take positive steps within business.The book has a nice flow and also contains insights into the relationship between strategic planning and marketing. The book also provides tools to segment and define markets. Good for small or large businesses.