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Market Segmentation
by Malcolm McDonald and Ian K. Dunbar
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Format:Paperback
Language:English
ISBN:1118432673
Format: Paperback
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Market Segmentation: How to Do It, How to Profi...
by Malcolm McDonald and Ian K. Dunbar
Edition Description
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook...
Edition Details
Format:Paperback
Language:English
ISBN:0750659815
Format: Paperback
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Market Segmentation: How to Do It How to Profit...
by Malcolm McDonald and Ian K. Dunbar
Edition Description
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book...
Edition Details
Format:Paperback
Language:English
ISBN:033373369X
Format: Paperback
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