Market Segmentation: Conceptual and Methodological Foundations

by Wagner A Kamakura and Michel Wedel

Book Overview

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0792386353
• ISBN13: 9780792386353
• Release Date: December 2000
• Publisher: Springer
• Length: 382 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"