Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's

by Manuel Trajtenberg, Timothy F. Bresnahan, Scott Stern

Book Overview

This academic study analyzes the market for personal computers in the late 1980s, including market segmentation strategies and the sources of innovation that led to rent generation. Using econometric modeling, the authors make recommendations for firms seeking to maximize profits in the industry.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This...

• Format: Paperback
• Language: English
• ISBN: 1022219790
• ISBN13: 9781022219793
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 58 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"