Market Revolution in Latin America: Beyond Mexico

by Masaaki Kotabe and Ricardo Leal

Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the industrialized world seldom paid serious attention to South America for its market potential. The ratification in 1994 of the North American Free Trade Agreement (NAFTA) among the United States, Canada, and Mexico awakened them to look to the south of the US border. Then exactly one...

• Format: Hardcover
• Language: English
• ISBN: 0080438970
• ISBN13: 9780080438979
• Release Date: June 2001
• Publisher: Pergamon
• Length: 416 Pages
• Weight: 1.66 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"