Market Research with Panels: Types, Surveys, Analysis, and Applications

by Martin Günther, Raimund Wildner, Ulrich Vossebein

Book Overview

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of...

• Format: Paperback
• Language: English
• ISBN: 365837652X
• ISBN13: 9783658376529
• Release Date: August 2023
• Publisher: Springer
• Length: 242 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"