Market Research Methods in the Sports Industry: Managing Sports Brands

by Neven Šeri and Jasenko Ljubica

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans.

In this second edition of Market Research Methods in the Sports Industry, Neven Seric and Jasenko Ljubica provide a comprehensive...

• Format: Hardcover
• Language: English
• ISBN: 1837534470
• ISBN13: 9781837534470
• Release Date: April 2025
• Publisher: Emerald Publishing Limited
• Length: 292 Pages