Market Research Handbook

by Mario Van Hamersveld and ESOMAR

Book Overview

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work...

• Format: Hardcover
• Language: English
• ISBN: 0470517689
• ISBN13: 9780470517680
• Release Date: October 2007
• Publisher: Wiley
• Length: 656 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.6" x 7.2" x 9.8"