Market Research Best Practice: 30 Visions for the Future

by ESOMAR, Lastesomar, Peter Mouncey

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.


In the pursuit...

• Format: Hardcover
• Language: English
• ISBN: 0470065273
• ISBN13: 9780470065273
• Release Date: April 2007
• Publisher: Wiley
• Length: 720 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.7" x 6.4" x 9.2"