Market Research: A Guide to Planning, Methodology and Evaluation

by Paul N. Hague and Peter Jackson

Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749437308
• ISBN13: 9780749437305
• Release Date: September 2002
• Publisher: Kogan Page Business Books
• Length: 278 Pages
• Weight: 0.05 lbs.
• Dimensions: 9.7" x 0.7" x 7.4"