Good Is the New Cool: Market Like You Give a Damn

by Afdhel Aziz and Bobby Jones

Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential...

• Format: Hardcover
• Language: English
• ISBN: 1682450465
• ISBN13: 9781682450468
• Release Date: October 2016
• Publisher: Regan Arts
• Length: 304 Pages
• Weight: 1.08 lbs.
• Dimensions: 1.2" x 5.6" x 8.4"