Market-Led Strategic Change: A Guide to Transforming the Process of Going to Market

by Nigel F. Piercy

Book Overview

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075065225X
• ISBN13: 9780750652254
• Release Date: January 2002
• Publisher: Butterworth-Heinemann
• Length: 762 Pages
• Weight: 2.54 lbs.
• Dimensions: 1.7" x 6.3" x 9.1"