Market Entry Into the USA: Why European Companies Fail and How to Succeed

by Ralf Drews and Melissa Lamson

Book Overview

The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.

• Format: Paperback
• Language: English
• ISBN: 3319373277
• ISBN13: 9783319373270
• Release Date: October 2016
• Publisher: Springer
• Length: 125 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"