Market-Driven Thinking

by Arch G. Woodside

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking...

• Format: Hardcover
• Language: English
• ISBN: 0750679018
• ISBN13: 9780750679015
• Release Date: February 2005
• Publisher: Routledge
• Length: 324 Pages
• Weight: 1.42 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"