Market Driven Political Advertising: Social, Digital and Mobile Marketing

by Andrew Hughes

Chapter 1: Introduction

This chapter will introduce the reader to the overall outline of the book and the content to be covered. It will out

Each chapter will be discussed in brief and provide an overall road map for

the reader. Where necessary these outlines may provide some brief definitions that will help lay the foundation stones in the readers mind of the conceptual,

empirical and practitioner...

• Format: Hardcover
• Language: English
• ISBN: 3319777297
• ISBN13: 9783319777290
• Release Date: June 2018
• Publisher: Palgrave Pivot
• Length: 137 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"