Market Driven Enterprise

by Amiya K. Chakravarty

A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits

Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs...

• Format: Hardcover
• Language: English
• ISBN: 0471244929
• ISBN13: 9780471244929
• Release Date: December 2000
• Publisher: Wiley-Interscience
• Length: 528 Pages
• Weight: 1.89 lbs.
• Dimensions: 1.2" x 6.2" x 9.3"