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Paperback Marching Toward the Metaverse: Strategic Communication Through the New Media Book

ISBN: 1503268365

ISBN13: 9781503268364

Marching Toward the Metaverse: Strategic Communication Through the New Media

Traditional models representing how messages are communicated through traditional media are inappropriate for depicting how they are communicated (or, rather, exchanged) through the new media. The former depict monologic (one-to-many) communication flows, whereas dialogic (peer-to-peer and many-to-many) flows represent the dominant mode of communication in the new media universe. Writers in government and military circles tend not to portray new media...

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Format: Paperback

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