Mapping Retail Spots: A Retail Branding Perspective

by Muhammad Awais

With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848444720
• ISBN13: 9783848444724
• Release Date: March 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 56 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"