Mapping Managerial Implications of Green Strategy: A Framework for Sustainable Innovation

by George Tesar, Hamid Moini, Olav Jull Sørensen

Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating...

• Format: Hardcover
• Language: English
• ISBN: 1786344807
• ISBN13: 9781786344809
• Release Date: March 2018
• Publisher: World Scientific Publishing Europe Ltd
• Length: 212 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"