Managing Your Band: Artist Management: The Ultimate Responsibility

by Stephen Marcone

(Book). One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0965125041
• ISBN13: 9780965125048
• Release Date: November 2006
• Publisher: HiMarks Publishing Company
• Length: 272 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.8" x 8.6" x 11.0"

Customer Reviews

Band Management Bible

Well thought out and informative, this book would be the perfect band management book if not for the distracting typos laced throughout its text. The author has done his job well, but the editor dropped the ball on the basic editing and proofing chores. Still, I'd recommend this book to anyone who was about to test the waters of band management and the music industry as a whole. It's very thorough, yet easy to understand.

updated version

The updated version of this book is great! This book has taken a look at publicity, touring, contracts, branding, marketing, trademarks, merchandising, and record companies. Unlike the previous editions of this book, this book goes into music downloading and it's consequences. This book is a must have for anyone looking at music management or performance!

What a Great Resource!

This is an excellent book, and its subtitle (Artist Management: The Ultimate Responsibility) is proved throughout the book. Written by a college professor, this book gave me so many answers about the music industry that I was looking for. Topics include Personal Management, The Contract, Legal Aspects, Marketing the Artist, The Record Company, Touring, Care and Feeding of the Creative, Merchandising, Endorsments & Sponsorship, Business Management, and Case Studies on Legal Battles. Before I read this book, I was remotely considering going into music business management. Now I'm sold!! Now what does that tell you about the depth of this book?