Managing Today's Public Library: Blueprint for Change

by Darlene E. Weingand

Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public...

• Format: Hardcover
• Language: English
• ISBN: 0872878074
• ISBN13: 9780872878075
• Release Date: March 1994
• Publisher: Libraries Unlimited
• Length: 185 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"