Managing the New Product Development Process: Cases and Notes

by Robert J. Dolan

Book Overview

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201526271
• ISBN13: 9780201526271
• Release Date: January 1993
• Publisher: Prentice Hall
• Length: 392 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.3" x 9.2"