Managing the Multi-Business Company: Strategic Issues for Diversified Groups

by Michael Goold

All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio. The selection...

• Format: Paperback
• Language: English
• ISBN: 041513269X
• ISBN13: 9780415132695
• Release Date: December 1995
• Publisher: Cengage Learning
• Length: 459 Pages
• Weight: 0.60 lbs.