Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction

by Kati Huttunen, William E. Hoover Jr., Eero Eloranta, et al.

A proven, innovative approach to meeting customer demand Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell,...

• Format: Hardcover
• Language: English
• ISBN: 0471384992
• ISBN13: 9780471384991
• Release Date: February 2001
• Publisher: Wiley
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"