Managing the Customer Experience: A Measurement-Based Approach

by Morris Wilburn

Companies conduct customer loyalty research programs all the time. But anyone who has seen the results knows that nearly all fall short of their intended purpose and that brand image is either not... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0873897021
• ISBN13: 9780873897020
• Release Date: October 2006
• Publisher: Quality Press (CO)
• Length: 112 Pages
• Weight: 0.52 lbs.