Managing Strategy

by David C. Asch and Cliff Bowman

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating...

• Format: Paperback
• Language: English
• ISBN: 0333608887
• ISBN13: 9780333608883
• Release Date: December 1995
• Publisher: Red Globe Press
• Length: 184 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"