Managing Services Marketing

by John E.G. Bateson

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational behaviour, operations management, and strategy literature. The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030225191
• ISBN13: 9780030225192
• Release Date: December 1998
• Publisher: Harcourt Brace College Publishers
• Length: 471 Pages
• Weight: 2.72 lbs.
• Dimensions: 1.0" x 8.7" x 11.2"