Managing Service Firms: The Power of Managerial Marketing

by Per Skalen, Per Skln, Per Sk\Xe5l\Xe9n

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Sk l n focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes...

• Format: Paperback
• Language: English
• ISBN: 1138864129
• ISBN13: 9781138864122
• Release Date: March 2015
• Publisher: Routledge
• Length: 198 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"