Managing Sales Leads: How to Turn Every Prospect Into a Customer

by Carolyn K. Dixon and Bob Donath

Highlighting sales-leads management as the critical link between marketing and sales, this book presents the authors'' systematic approach to setting up a custom sales-leads management programme.' This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235997
• ISBN13: 9780844235998
• Release Date: January 1994
• Publisher: NTC/Contemporary Publishing Company
• Length: 417 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.4" x 6.2" x 9.2"

Customer Reviews

Practical and effective information

Grab a fresh highlighter and your notepad when you start to read this book. Hope that your competitors never read it. Why ? The book is packed with useful information. Information that I have used to help myself and clients increase sales... sometimes doubling sales because of what's in the book. Reading this wonderful book is like getting your hands on a secret weapon!Roy Porter ([website])Porter Direct MarketingLos Alamitos, CA

ROI for marketing? This book nails how. In all modesty.

Too much advertising and promotion is done, to the tune of billions of dollars each year, and the creators of this so-called promotional material have little or no idea what the return on investment will be. As the co-author of this book, I can promise you that after reading it, you'll know how to predict the return on investment for your marketing dollars, increase the marketing budget, and decrease the chances you'll be laid off, downsized or right sized