Managing Retail Consumption

by Philippa Ward and Barry J. Davies

Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's...

• Format: Paperback
• Language: English
• ISBN: 0471489123
• ISBN13: 9780471489122
• Release Date: March 2002
• Publisher: Wiley
• Length: 440 Pages
• Weight: 1.71 lbs.
• Dimensions: 0.8" x 7.8" x 8.9"