Managing Public Relations CL

by James E. Grunig

Book Overview

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030583373
• ISBN13: 9780030583377
• Release Date: January 1984
• Publisher: Cengage Learning
• Length: 565 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.1" x 7.8" x 9.4"

Customer Reviews

Essential book

MANAGING PUBLIC RELATIONS by James E. Grunig and Todd T. Hunt is a must-have for PR students and professionals. Almost all PR books use it as a reference and discuss its contents, mainly the four PR-models defined by Grunig. This is a book that will never get old.

Sts. James and Todd

Those of us in this business can't live or work without this watershed book. It's a timeless classic that I turn to constantly as a PR practitioner. There's nothing these guys haven't thought about or anticipated. They make your life easier because they actually tell you things you don't want to read or hear.If you absorb this book, you're some way along in handling any PR situation that comes your way.

Great Little Textbook for PR Students

O.K. the book may not be that little, but is an excellent resource for beginning PR students and professionals. It covers all the basicis from a definition of PR to how to do PR well to how to perform the nuts & bolts tasks of PR. It is also very readable. It may not be a cuddle-up-in-bed book, but it does the job in a much less painful way than most textbooks! (P.S. Grunig is an excellent teacher and explains PR concepts in an approachable manner.)