Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

by Steven Haines

Book Overview

Create innovative, game-changing products with high-performance Product Management

"A must-read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success "
--Jerry Rose, VP Product Management, United Technologies Corporation, Fire & Security

"An indispensable...

• Format: Hardcover
• Language: English
• ISBN: 0071769978
• ISBN13: 9780071769976
• Release Date: October 2011
• Publisher: McGraw-Hill Education
• Length: 271 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"