Managing Product Innovation

by Arch G. Woodside

Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to...

• Format: Hardcover
• Language: English
• ISBN: 0762311592
• ISBN13: 9780762311590
• Release Date: February 2005
• Publisher: Jai Press Inc.
• Length: 796 Pages
• Weight: 2.88 lbs.
• Dimensions: 2.6" x 6.5" x 9.1"