Managing Outside Pressure: Strategies for Preventing Corporate Disasters

by Matthias Winter and Ulrich Steger

Hier wird erklärt, wie sich Unternehmen ein computergestütztes "Frühwarnsystem" aufbauen können, das eine schnelle, effektive und adäquate Reaktion auf Druck von au en ermöglicht. Eindrucksvolle Fallbeispiele aus Unternehmen wie Shell (Brent Spar), Nestle (genmanipulierte Soja) oder den Schweizer Banken (Nazi-Gold) illustrieren die Gedanken der Autoren. (03/98)

• Format: Hardcover
• Language: English
• ISBN: 0471979333
• ISBN13: 9780471979333
• Release Date: July 1998
• Publisher: Wiley
• Length: 264 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"

Customer Reviews

Crisis management that understands politics

I'm reading this book for an article I'm writing on crisis management. So far, this is the most helpful book I've read. Instead of being simply a list of prescriptions and platitudes, this book is very helpful in understanding the political dimensions of business crisis, particularly with respect to what the authors call "activist groups." I am very impressed with the even-handed treatment of corporate and activist group interests. Sometimes the authors do not seem as politically astute as they should be, but on balance this is a valuable book for any organization that must confront and responsibly respond to outside demands.