Managing New Product and Process Development: Text Cases

by Steven C. Wheelwright

Book Overview

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029055172
• ISBN13: 9780029055175
• Release Date: December 1992
• Publisher: Free Press
• Length: 896 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.9" x 6.4" x 9.6"

Customer Reviews

Excellent book

I have found this book an excellent starting point to understanding product development cycles, the values of planning, and effective project management. It is the best book that I have read on the topic to date.

Classic on new product development

Don't be turned away by the pub date--this is still the best book out there on the topic of new product development. The development framework that informs the structure of the book and their prescriptions is insightful and elegant. I have used the book for many years as a main text book for my 'management of technology' classes, to both engineering and business students, and most students love the book, especially those with real life experience. It's a great book to introduce engineering students to business/project management issues for the first time, and visa versa. The cases are also very well selected.

It is the perfect complement

of the book "Revolutionizing Product Development", same authors. The chapters are segmented according to the logic of the previous mentioned book. It is worth mention the chapters about the application of the "Aggregate Project Plan" and "Structuring the Development Funnel". These chapters tell us about the pitfalls and gave some useful proposition on how to solve it. The examples are OK. It could be a bit difficult to undestand how the process works without the previous reference cited before. There is also some "study questions" that suggests that this book is also for training people on Innovation. Very good idea indeed!