Managing Network Resources: Alliances, Affiliations, and Other Relational Assets

by Ranjay Gulati

Book Overview

Today's firms are increasingly embedded in networks of alliances and other ties that influence their behavior and performance. In this, his first book on the subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties such as investors and banks.

The book...

• Format: Paperback
• Language: English
• ISBN: 0199299854
• ISBN13: 9780199299850
• Release Date: March 2007
• Publisher: Oxford University Press, USA
• Length: 344 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.4" x 9.2"