Managing Marketing: Text, Cases, and Readings

by Thomas V. Bonoma

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0029037204
• ISBN13: 9780029037201
• Release Date: May 1984
• Publisher: Free Press
• Length: 522 Pages
• Weight: 3.46 lbs.
• Dimensions: 1.7" x 8.8" x 11.4"