Managing Marketing Linkages

by Frank V. Cespedes

Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 013234923X
• ISBN13: 9780132349239
• Release Date: October 1995
• Publisher: Prentice Hall
• Length: 403 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"