Managing Market Share When Consumers Seek Variety

by Leigh McAlister and Fred M. Feinberg

Book Overview

This book is a must-read for anyone interested in managing market share in an environment where consumers seek variety. Drawing on extensive research, the authors provide practical advice on how to build and maintain a competitive advantage in a crowded marketplace.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public domain...

• Format: Paperback
• Language: English
• ISBN: 1021505641
• ISBN13: 9781021505644
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 48 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"