Managing Major Accounts: Shaping and Exploring Your Firm's Intangible Assets

by Chris Steward

This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0077090691
• ISBN13: 9780077090692
• Release Date: January 1996
• Publisher: McGraw-Hill Companies
• Length: 220 Pages