Managing Innovation: Integrating Technological, Market and Organizational Change

by Joe Tidd, John Bessant, J.R. Bessant, et al.

Book Overview

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises...

• Format: Paperback
• Language: English
• ISBN: 111836063X
• ISBN13: 9781118360637
• Release Date: July 2013
• Publisher: Wiley
• Length: 660 Pages
• Weight: 2.93 lbs.
• Dimensions: 1.1" x 7.4" x 9.6"

Customer Reviews

Text being used in Caribbean's Leading Business School

This textbook offers a wide-range of contemporary and relevant information with regards to "Innovation" in the 21st century. We in the Caribbean (Arthur Lok Jack - Graduate School of Business) have found this book as an excellent resource that generates many discussion and insight. Personally, I would recommend this text -- it cites many examples, case-studies and further readings that complement the Management of Innovation that businesses (all sizes) need to embrace.

Good Book

The book that was received was in great shape and the book is very interesting and well written.

Good Book

The book is very good, and i like. Same informations are very important to research and give the way about the inovations in industries

Recomendo com certeza!

Excelente referência para a pesquisa e para o estudo preliminar visando a implantação de processos de inovação. É completo, abrangente, de fácil leitura. Um livro que não pode faltam na estante de quem se interessa pelo assunto, tanto em termos acadêmicos quanto de interesse gerencial.

Brilliant read!!

Used this book for the 'Managing Processes and Products' course on my MBA. Found it quite interesting and illuminating with plenty of examples to bring the subject to life. Would definitely recommend it.