Managing Global Strategy: Developing an Effective Strategy in International Business

by William H a Johnson and William H.A. Johnson

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:

- Internal and external environmental analyses;

- Cross-cultural communication;

- Structural considerations;

- Leadership and motivation;

- Foreign market entry, mergers, alliances and acquisitions.

Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

• Format: Hardcover
• Language: English
• ISBN: 0367468557
• ISBN13: 9780367468552
• Release Date: October 2020
• Publisher: Routledge
• Length: 170 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.3"