Managing Global Strategy: Developing an Effective Strategy in International Business

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Managing Global Strategy: Developing an Effecti...

by William H a Johnson, William H a Johnson, William H.A. Johnson

Edition Description

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental...

Edition Details

Format:Paperback

Language:English

ISBN:0367462850

Format: Paperback

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43.09

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Managing Global Strategy: Developing an Effecti...

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