Managing Global Customers: An Integrated Approach

by George S. Yip and Audrey J.M. Bink

Book Overview

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger,...

• Format: Hardcover
• Language: English
• ISBN: 019922983X
• ISBN13: 9780199229833
• Release Date: October 2007
• Publisher: Oxford University Press, USA
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.4" x 9.4"