Managing Global Accounts: Nine Critical Factors for a World-Class Program

by Noel Capon, Dave Potter, Fred Schindler

Book Overview

Capon (Columbia University), Potter (formerly with Xerox), and Schindler (formerly with IBM) assert that firms must come to grips with globalization challenges by developing appropriate strategies,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324400764
• ISBN13: 9780324400762
• Release Date: December 2005
• Publisher: Thomson
• Length: 268 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"