Managing Export Entry and Expansion: Concepts and Practice

by Philip J. Rosson, Phillip Rosson, S. Reid

Small-and medium-sized manufacturing firms are commonly acknowledged to be the driving force in economic development. Oftentimes, the most crucial decision affecting their future growth is whether to expand into foreign markets, a decision that is inextricably linked to the method of market entry. Managing Export Entry and Expansion brings together prominent researchers representing ten countries to examine the most important issues related...

• Format: Hardcover
• Language: English
• ISBN: 0275923614
• ISBN13: 9780275923617
• Release Date: March 1987
• Publisher: Praeger
• Length: 466 Pages
• Weight: 1.82 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"