Managing (E)Business Transformation: A Global Perspective

by M. Markus, Ali Farhoomand, Guy Gable, et al.

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships...

• Format: Hardcover
• Language: English
• ISBN: 1403944377
• ISBN13: 9781403944375
• Release Date: August 2004
• Publisher: Bloomsbury Academic
• Length: 461 Pages
• Weight: 2.34 lbs.
• Dimensions: 1.2" x 7.7" x 9.8"