Managing Customers Through Economic Cycles

by John McKean

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a...

• Format: Hardcover
• Language: English
• ISBN: 0470686200
• ISBN13: 9780470686201
• Release Date: March 2010
• Publisher: John Wiley & Sons
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"