Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

by Arnold Pabian, Anna Brzozowska, Stanisaw Brzezinski

In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

• Format: Hardcover
• Language: English
• ISBN: 1032713887
• ISBN13: 9781032713885
• Release Date: May 2024
• Publisher: CRC Press
• Length: 164 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"