Managing Customer Profitability in a Saturated and Competitive Market

by Hsiao-fan Wang

In a saturated and competitive market, the dynamic nature of customers behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844307397
• ISBN13: 9783844307399
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"